Ensuring Your Privacy Matters
Straight Shot Wireless Privacy Policy
We are committed to protecting your personal information and maintaining transparent privacy practices. This policy explains what data we collect, how it is used, and the choices you have about how your information is handled. As a telecommunications provider, we follow all applicable FCC, CALEA, CPNI, and privacy regulations.
Data Protection
We use industry-standard security practices to keep your data safe.
Transparent Practices
Our privacy policy is clear and straightforward, ensuring you understand how your information is used.
Our Commitment to Privacy
Privacy matters. We know you’re trusting Straight Shot Wireless with information about your home, your devices, and sometimes your business. That trust is important to us, and we take real steps to protect it.
This Privacy Policy explains, in plain language, what information we collect, how we use it, and the choices you have. We also include sections required by law, including FCC rules for telecommunications providers, so you always know how your data is protected.
Our goal is simple: keep your information safe, be honest about how it’s used, and give you the control you deserve.
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Below you’ll find the full legal version of our policy. For your convenience, we’ve summarized some of the important things on the rest of this page.
Privacy Policy
Privacy Policy
Introduction
This Privacy Policy describes how Babcock Enterprises LLC, dba Straight Shot Wireless (“SSW,” “we,” “us,” or “our”) collects, uses, and protects the personal information of customers (“Customer” or “you”) who subscribe to and use our residential or commercial broadband Internet and/or telephony services (“Services”). This Privacy Policy complements our Acceptable Use Policy (AUP) and Master Service Agreement (collectively, “Agreements”) and should be read in conjunction with those documents. By using the Services, you agree to the terms of this Privacy Policy.
Your California Privacy Rights Under the Shine The Light Act
Generally, California residents that have a business relationship with SSW are entitled by the “Shine the Light Act” (“Act”) to ask for information identifying the categories of Personal Information that SSW shared with our Affiliates and/or other third parties for their marketing purposes the preceding year, and provide contact information for such Affiliates and/or third parties unless SSW meets certain exceptions in the Act. This Privacy Policy and Site meet those exceptions. Importantly, SSW does not target or knowingly provide Services to California residents, nor does SSW share customer personal information with third parties for their own marketing purposes. If you are a person residing in California and you believe that you have an established business relationship with SSW and have questions regarding our policy regarding the Act, you must send your questions via email or postal mail following the instructions below.
SSW will not accept requests via the telephone or facsimile or respond to requests that are not labeled or sent properly, or do not have complete information.
- For all requests, include Customer’s full name, street address, city, state and zip code.
- If sent via email request, Customer must state “Re: Your California Privacy Rights” in the subject line and send Customer email to info@sswireless.net
- If sent via postal request, Customer must send a letter or post card to:
804 N Union Ave
Roswell, New Mexico 88201
Attention: Your California Privacy Rights
Information We Collect
We collect various types of information to provide, maintain, and improve our Services. This includes:
Personal Information: This refers to information that identifies you personally, such as your name, mailing address, phone number, Social Security Number (SSN), Tax Identification Number (TIN), email address, and payment information. We collect this information when you establish an account or update your profile.
Service Usage Information: We collect data related to your use of our Services, including IP addresses, bandwidth usage, device information, connection logs, network diagnostics, and data usage statistics. This information helps us manage network performance, troubleshoot issues, and ensure compliance with the Agreements.
Communications Information: We may collect communications related to your use of our services, including service-related emails, text messages, and customer service interactions. Recordings of phone calls may also be retained for training and quality assurance.
Technical Information and Cookies: We may collect device-specific information such as your hardware model, operating system, browser type, and unique device identifiers, as well as the time and duration of your connections. Additionally, we use cookies, web beacons, and similar technologies to collect information about your interactions with our website, such as pages viewed, links clicked, and other browsing activities. These tools help improve the functionality of our website, track user behavior, and enhance your browsing experience. You can manage or disable cookies in your browser settings.
How We Use Your Information
SSW uses the information we collect for several purposes, including:
Service Provision: To provide and manage the Services you subscribe to, including billing, account management, technical support, and service improvements.
Compliance: To comply with applicable laws and regulations, including the legal obligations to assist law enforcement, comply with court orders, or meet regulatory requirements.
Marketing and Promotions: With your consent, we may use your contact information to send you promotional materials or notify you of offers and services you might be interested in. You may opt out of receiving marketing communications at any time (see “Your Choices” below).
Security and Fraud Prevention: To monitor for and prevent fraudulent activity, unauthorized access to your account, and abuse of our Services in violation of the Agreements.
Service Improvements: We use usage data and network performance statistics to optimize our Services, improve network reliability, and enhance customer experiences.
Sharing Your Information
SSW does not sell or rent your personal information to third parties. However, we may share your information under the following circumstances:
Service Providers: We may share your information with trusted third-party service providers who assist in delivering our Services, such as billing processors, customer support providers, or network maintenance teams. These third parties are contractually bound to safeguard your information and use it only for purposes of providing the agreed-upon services.
Legal Obligations: We may disclose your information in response to legal requests, subpoenas, court orders, or regulatory requirements, and when we believe that disclosure is necessary to protect our rights, property, or personal safety, or that of our customers or others.
Business Transfers: If SSW undergoes a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction. We will notify you of any such transfer and any potential changes to this Privacy Policy.
Data Security
We are committed to protecting your personal information. We implement reasonable security measures, including encryption, firewalls, and access controls, to protect your data from unauthorized access, disclosure, alteration, or destruction. However, no security system is impenetrable, and we cannot guarantee the complete security of your information.
Additionally, if you contact SSW via Site, telephone or in person, SSW will ask you for verification of your identification and account.
CPNI Verification/Authentication Process:
To protect your CPNI, only individuals listed on the account can access information. We will first verify your name, followed by your service address. If you are not listed on the account, someone with authority (i.e., an individual already listed) must authorize your addition to the account over the phone or in person at our office, after verifying their own identity. For added security, further details like recent billing amounts may be required. We will not disclose CPNI through unsecured channels.
SSW will not send an email or text, nor should Customer respond to any email or text communications asking for any sensitive or confidential personal information, such as social security number, bank account or credit card account number, or a driver’s license number. If you receive an email or text requesting any such information from SSW or someone that claims they are with SSW please contact us immediately and email any information to: info@sswireless.net.
Data Retention
SSW retains personal information for as long as is necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our Agreements. We retain usage and network data for troubleshooting, network management, and regulatory purposes. Personal information may be retained for up to 12 months after the termination of your service, after which it will be securely deleted unless otherwise required by law, business practice, or necessary for tax reporting purposes.
Cookies and Tracking Technologies
SSW may use cookies, web beacons, and similar technologies to collect usage data and enhance your experience on our website. Cookies allow us to remember your preferences, track usage trends, and personalize your interactions with our Services. You can control cookie settings through your browser preferences, though disabling cookies may affect the functionality of certain features.
Your Choices
Accessing and Updating Information: You may access and update your account information at any time through our Subscriber portal or by contacting customer service.
Marketing Preferences: You can opt out of receiving marketing communications by following the unsubscribe instructions in our emails or by contacting us directly.
Do Not Track: While we do not track users across third-party websites, our website may not respond to “Do Not Track” signals from browsers.
Children’s Privacy
SSW does not knowingly collect or solicit personal information from children under the age of 13. If we learn that we have inadvertently collected such information, we will take steps to delete it promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The latest version will always be available on our website, and we will notify you of any material changes by email or through a notification on our Subscriber portal.
Contact Us
If you have any questions or concerns regarding this Privacy Policy or how your information is handled, please contact us at:
Straight Shot Wireless
804 N Union Ave, Roswell, NM 88201
Email: info@sswireless.net
Phone: 1-575-208-7915
Web-Based Customer Portal
Our web-based customer portal provides you with access to manage your account, view your usage, update personal information, and make payments. The information collected through the portal may include:
- Account Information: When you log in to the customer portal, we collect authentication data such as your username, password, and session information to verify your identity and grant access to your account.
- Payment Information: If you choose to make payments through the portal, we collect your payment details, such as credit card or bank account information, for billing purposes. This information is encrypted and processed securely by our third-party payment processor, and we do not store your complete payment details on our servers.
- Usage Data: We may collect information about your interactions with the customer portal, such as pages visited, links clicked, and time spent on the site. This information helps us improve the functionality and user experience of the portal.
Cookies and Session Management
Our website and customer portal uses cookies and session management tools to ensure secure access, manage user sessions, and enhance the portal’s functionality. These cookies help us remember your login state, navigate the portal securely, and provide personalized account features. You can manage cookie settings through your browser, but disabling cookies may affect the usability of the portal.
Security
We use industry-standard security measures, including SSL encryption, firewalls, and secure user authentication methods, to protect your account and data within the customer portal. However, you are responsible for safeguarding your portal credentials (e.g., username and password) and ensuring that they are not shared with unauthorized individuals.
Customer Responsibility
Customers should log out of the customer portal after each session, particularly when using shared or public devices, to protect their account from unauthorized access. Additionally, if you suspect that your account has been compromised, contact us immediately for assistance.
How We Use Your Data
We do not sell personal browsing data.
Account Information
We collect information such as your name, address, contact details, and payment information in order to provide, manage, and support your Internet or phone service.
Service Usage Information
We collect information about how you use our network—such as bandwidth, browsing activity, device usage, and performance data—to help diagnose issues, improve quality, and optimize network performance.
Technical & Security Information
We collect technical information like IP addresses, device identifiers, and system logs to prevent unauthorized access, block abuse, and protect the integrity and reliability of our network services.
Communications & Support
If you contact us for support, we may collect call recordings, emails, or messages for support, troubleshooting, and training purposes.
Website & Cookies
We use cookies and analytics tools to measure website traffic, improve website performance, and provide a better browsing experience. You can control cookies in your browser settings.
Some usage and service information is considered CPNI under FCC rules, which is subject to additional privacy protections explained in the CPNI section below.
Your CPNI Rights
(Customer Proprietary Network Information)
Straight Shot Wireless is a telecommunications provider, which means certain parts of your service-related information are protected under federal CPNI rules. CPNI includes details about your phone service such as:
• phone numbers you call
• features you use
• service type
• usage details
How We Protect CPNI
We only use CPNI to provide and support your services. We do not sell CPNI or use it for marketing without your approval. Access is restricted and verified using secure authentication anytime you contact us.
Your CPNI Rights Include:
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The right to know how your phone-related information is used
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The right to block certain marketing use
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The right to request account authentication before any disclosure
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The right to request removal of authorized users
Important
We will never ask for sensitive account information by email or text message. If you receive anything suspicious claiming to be from SSW, please notify us immediately.
For full legal details regarding CPNI authentication, verification steps, and our obligations under FCC rules, please review the “CPNI Verification” section inside the complete Privacy Policy below.
Data Protection Measures
At Straight Shot Wireless, we take the security of your information seriously. We use industry-standard security measures—including encryption, secure authentication, and access controls—to protect your account and personal data.
We continuously monitor our network to prevent unauthorized access, block fraud, and ensure the reliability of our services. Our security practices are regularly reviewed and updated to meet FCC, CPNI, and industry security standards, giving you peace of mind every time you’re online.
Understanding Your Rights
As a Straight Shot Wireless customer, you have important rights regarding your personal information. You may request access, updates, or corrections to your personal data at any time. If you wish, you may also request deletion of certain information we store about you (subject to legal or billing retention requirements).
We are committed to transparency and believe you should always know what information we collect, why we collect it, and how it is used. If you’d like to exercise any of these rights, simply contact our support team—we’re here to help guide you through the process.
You also have the right to object to certain types of data processing or request limits on how your personal information is used. We will respond to these requests promptly, and explain any legal or regulatory requirements that may apply.
Our goal is simple: give you control over your information, while keeping your privacy and security protected.
We may share information with service providers who support:
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billing and payment processing
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mailed statements and communications
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customer account services
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network analytics and performance monitoring
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quality-of-service optimization
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technical support systems
Sharing Information with Trusted Partners
Straight Shot Wireless may share limited information with trusted service providers who assist us in operating our network, managing billing, delivering customer support, or ensuring service quality. We only share the minimum amount of information required for these partners to perform their services on our behalf.
These third-party providers are contractually required to safeguard your information, use it solely for the services they are providing to Straight Shot Wireless, and comply with privacy and security standards consistent with FCC regulations and industry best practices.
We do not sell personal information, browsing history, or usage data, and we never share your information for third-party marketing purposes. Information is only shared when necessary to operate and support your service or to meet legal or regulatory requirements.
All service providers are prohibited from using your information for their own marketing purposes.
We maintain full control over how your information is used and require our partners to follow the same security protections we apply within our network.
Children's Privacy
Straight Shot Wireless services are not directed to children under 13, and we do not knowingly collect information from children. If we become aware that information has been collected from a child under 13, we will immediately delete the information in accordance with COPPA requirements.
Parents or guardians who believe we may have collected information from a child may contact us directly for assistance.
How long do we store your data?
We retain your information only for as long as necessary to provide your services, meet legal or regulatory requirements, and resolve billing or support questions. This includes records related to network activity, billing history, and customer support interactions.
Some information (such as billing and account history) must be retained for required periods under federal and state law, tax requirements, and FCC regulations. After these requirements expire, we securely delete or anonymize the information.
We do not keep personal information longer than needed, and we regularly review our retention practices to ensure your data is stored only for legitimate business purposes.
If you cancel service, certain account or service records may be retained for a period of time as required by law (including tax regulations and telecom compliance rules), after which they are securely removed.
Policy Update Notifications
Privacy Policy Amendments
At Straight Shot Wireless, we prioritize transparency and strive to keep you informed about any changes to our privacy policy. Our commitment is to notify you promptly of any amendments through email alerts and updates on our website. We encourage you to review our policy regularly to stay informed about how we protect your privacy.
Whenever we make significant changes to our privacy practices, we will provide clear and concise notifications. These updates will be prominently displayed on our homepage and sent directly to your registered email address. This ensures you are always aware of how your personal information is handled.
We value your trust and are dedicated to maintaining open communication. By keeping you informed about policy changes, we aim to foster a secure and transparent environment. Please feel free to reach out if you have any questions or need further clarification regarding our privacy practices.
Have Questions? We're Here to Help!
If you have any questions or concerns about our privacy policy, don’t hesitate to get in touch with us. Our team at Straight Shot Wireless is ready to assist you with any questions about how your information is collected, used, or protected. Your privacy is important to us, and we are committed to providing you with the information you need to feel secure. Click the button below to contact us today!